Website Experience Team Owns the Homepage and Everything Inside

This is a BIG statement. Homepage of an Online Retailer is the single most important web asset of the entire brand. This is where first impressions are instilled on site visitors. Online Shoppers almost always look at the homepage during their product buying cycle. Everything inside means pretty much all the pages that make up the entire website. Website Experience Team has a big job to do every day. They need to make sure all products are classified into accurate categories and the users browsing experience is relevant to the product they are looking for. This does not end here. Finding the right product is just one step in the end-to-end online shopping process. User has to go through the entire checkout process that should be seamless and intuitive. Imagine walking into a retail store blindfolded. If shoppers have a problem browsing or buying, they would just leave partially filled shopping carts behind and look for another store down the street.

Similarly, if Online Shoppers are confused about anything during their shopping experience, they will abandon their shopping carts and go to the competitor’s website which in this case is only a click away.

What Constitutes a Great Online Experience?

According to Harris Interactive Survey, Online Shoppers are looking for the following Five Factors while making a successful purchase online.

1. Ease of Navigation
2. Ease of Completing the Transaction
3. Confirmation Upon Completion of the Transaction
4. Ability to Compare Different Products
5. Website Security

How do we partner with Website Experience Team?

Our solutions provide constant improvement in the Top Four Key Success Factors as recommended in the Harris Interactive Research. A better Navigation or a better Product Comparison is not simply a One-time job. In an Online Retail organization, it’s alot more complex. The Catalog usually contains hundreds of thousands of SKUs with ever changing product classifications and product assortment schemes. Customers need new products to keep coming back to the site which means new product data and new challenges and opportunities for the Product Catalog.

At ShopaTEK, we partner with Website Experience Teams to ensure the Catalog Data and Classification is logically correct. Our expert staff monitors your entire product catalog on a daily basis to ensure all product data is accurately noded and classified into the right categories. From a User Experience standpoint, small changes in the product catalog directly translate into better navigation, better product comparison and better cross-sells and up-sells.

We also offer expert level Creative Design Talent to design new promotions for your homepage as well as inner pages. We offer a Two-hour Turnaround guarantee for the creative set up of your promotions on the homepage and inner pages.

In summary, our services offer website experience teams access to on-demand talent pool that makes your life alot easier by monitoring your product catalog as well as keeping your homepage and inner pages fresh with new promotions.

	Custom Web Design Templates
	Website Taxonomy Daily Quality Check!
	Full Website Usability Audit!
	99 Point SEO Checkup of the Site!