In the early days, Online Marketing consisted mostly of Ad Banners, Web Presence and Search Engine Visibility. It was mostly managed by Corporate IT departments purely as a stand-alone function.

Fast Forward 10 years and today Online Marketing plays a primary role in the success of Multi-Channel Retailers. Online Marketing is now managed by a dedicated team of marketers who are responsible for the corporation’s top line. Online Marketers now need to stay abreast of all the ever-changing tactics (e.g. Search Engine Marketing using Pay Per Click campaigns, Natural Search Engine Optimization, Affiliate Programs, Comparison Shopping Portals, Online Banners, Email Marketing, etc.).

The objective is not only to attract traffic but to convert that traffic into paying Customers and then retain them for a long period of time.

The Web Channel has considerably lower barriers to entry which means new competition keeps emerging all the time. This drives up the Customer Acquisition Cost as well as added frustration to keeping product messaging unique and special. For a large Online Retailer, the constantly evolving market landscape also brings internal roadblocks due to resource constraints, process inefficiencies and longer cycles for departmental approvals. For example, a simple creative piece for an email marketing campaign could take many days from concept creation to creative design to corporate approvals to launch.

Our On-demand Resource Model is your ideal business partner.  We’re there just when you need us! We are able to complete concept and creative creations for your cross-channel campaigns in as little as two hours! Since our resource pool is geographically placed in different time zones across the globe, we are available Round-The-Clock to ensure your online marketing campaigns are executed on-time and within budget. As an online marketer, you just need to focus on your most important area of responsibility which is to monitor the effectiveness of your marketing campaigns and constantly analyze consumer behavior. You can leave the following areas of frustration to us:

• Designing graphics (as per your set guidelines)
• Getting corporate approvals
• Following a process flow
• Turning on the launch trigger as and when you desire.