Ecommerce is now a mature market and gone are the days when it was easy to build a basic website and start taking online orders. Online Shopper expectations keep increasing, which continues to set the bar higher for ecommerce platforms. Over the past 10 years, these ecommerce platforms have also become increasingly sophisticated with basic online selling capabilities like product catalog management, shopping cart functionality, merchandising features and support for promotions. However, this was just the tip of the iceberg. The next 10 years will represent an even greater demand from eCommerce Platforms. The lines between the 3C’s of Internet Retail (Content, Commerce and Community) will become even more blurry as Users are encouraged to tailor the web to their own needs.

In this second wave of ecommerce technology innovation, Online Retailers must shift their focus from site conversion to consumer experience, from dot com to multichannel business, from site homepage to retailer’s brand page, from selling products to personalizing products and from product promotions to product recommendations. Customers will need to feel an emotional connection with the online brand just the way they feel during an in-store experience. Best of breed ecommerce platforms will simplify management of customer relationships, simplify complex business interactions and simplify enablement of backend legacy applications.

This next wave of online revolution has brought new opportunities and a host of new technology tools that offer a richer consumer shopping experience. However, the integration and adoption of these constantly evolving web apps into an existing ecommerce platform requires a highly trained workforce that understands the online retailer’s business processes and acts as an On-demand resource for the Technology Team. Launching and enabling new web applications requires an intensive exercise of understanding functionality to changing requirements followed by customizing application to user testing prior to the roll-out.

We are your ideal partner when you need that extra resource during customization and launch of your next cutting-edge technology. Our unique proposition is that our Service Model is totally flexible. We do not work like Consultants; we work as your Team Members. Our Online Retail Partners find this model extremely useful as it takes away the nightmare of chasing unavailable resources when you need them the most. Almost all of the major Online Retailers run projects prioritization exercises every year to build consensus on the type of projects that are the immediate need of the business. We at ShopaTEK offer valuable expertise to ensure those projects do not fall off the radar screen. Quite often, the projects with the highest ROI never make it to the finish line due to internal politics and lack of available resources.

• CSS User Interfaces
• Checkout Technology
• Web 2.0 Widgets
• Consumer Applications for Smartphones
• Online Scheduling Platform
• Flash-based Shopping Carts
• XML Sitemaps
• Store Events Application
• Online Helpdesk Tools
• E-Gift Certificates
• Content Management Systems
• Employee Portals/Intranets
• Product Promotions/Rebates
• Daily Deals Application
• Cross-Sell/Up-Sells Tools
• Custom Site Search
• Store Locators/Google Mapping
• Personalized Dashboards
• Customer Feedback Tools
• Online Self Service Platforms